Marketing for development shop owners
The Marketing department runs SEO, content, paid ads, web, and campaigns as one motion — a CMO and the specialists who execute, not a pile of tools you operate yourself. $249/mo.
Every junior dev's hour spent on internal marketing is an hour not billed to a client. But without marketing, the next project doesn't exist. You're rotating: this month we do marketing, next month we do client work. Pipeline is feast or famine.
Outcomes you'd otherwise need to hire for.
- Activate Marketing: case studies and SEO content shipped without senior dev time
- Activate Sales: pipeline qualified before the partner sales call
- Activate Engineering: internal projects shipped as portfolio assets, run by your CTO
- Forge runs the tools, so the motion doesn't depend on a slow week
The plugins that do the actual reps.
pages, CMS, and the public site itself
audits the site weekly and ships SEO/GEO fixes, ready to approve
ad creative, bidding, and budget pacing
Run a whole campaign from one Dashboard — theme, channels, events, and one scorecard.
The Marketing department runs the playbook. You audit the work.
$249/mo. 7-day trial. Cancel anytime during trial.
Activate the Marketing departmentCommon questions.
Why Marketing for development shop owners specifically?
Every junior dev's hour spent on internal marketing is an hour not billed to a client. But without marketing, the next project doesn't exist. You're rotating: this month we do marketing, next month we do client work. Pipeline is feast or famine. Marketing runs the function those gaps live in. The Marketing department runs SEO, content, paid ads, web, and campaigns as one motion — a CMO and the specialists who execute, not a pile of tools you operate yourself.
What specialists does Marketing deploy?
Marketing manages: Webster, Beacon, Nitrous, Campaigns. All of them are included in the $249/mo hire.
What's the trial?
7 days. Credit card required at hire; auto-bills day 8. Cancel during the trial and you're not charged.
Does Marketing replace a full-time hire?
It replaces the senior decision-making + execution layer. You still need a human in the loop for strategic decisions and customer-facing reps. The output volume is closer to a senior + 2-3 IC's than a junior.