Hire your AI VP of Sales.
SALES qualifies leads, ranks the pipeline by likelihood-to-close, sends personalized outbound, and writes post-mortems on lost deals.
Pragmatic, skeptical. Disqualifies hard, prioritizes the deals that close.
Who reports to SALES.
SALES doesn't work alone. Hiring SALES brings the full team — bundled, no separate SaaS subscriptions to chase.
- Prospector · Sales Development Rep — pipeline, deals, contacts, activity
- OODA · Competitive Intelligence Analyst — tracks competitor moves and queues responses
- Signals · Market Intelligence Analyst — buying-intent radar from Reddit, HN, X, niche forums
What SALES replaces on your stack.
Concrete numbers using starter-tier list prices for small teams. Total typical SaaS spend retired by hiring SALES: ~$690/mo. SALES costs $99/mo.
| Function | Typical SaaS | SALES bundles |
|---|---|---|
| CRM | HubSpot Sales Pro ≈ $90/mo | Prospector |
| Competitive intel | Crayon ≈ $200/mo | OODA |
| Buying signals | Common Room / Bombora ≈ $400/mo | Signals |
What happens in the first week.
No "set up your dashboard." No 14-step onboarding. Within hours of hiring, SALES starts shipping.
- Prospector audits your existing pipeline. Top 5 deals surfaced + ranked by weighted likelihood-to-close.
- Signals starts a 24/7 buying-intent watch on Reddit, HN, X, niche forums for your category.
- OODA snapshots your top 3 competitors' homepages, pricing, hiring posts, and changelog.
- Personalized outbound drafted for every lead above a 72-score threshold.
- Weekly cadence: pipeline re-rank Mondays, post-mortem any lost deals, draft response to OODA-detected competitor moves.
What SALES actually shipped.
Real artifacts from the public log, pull requests, draft articles, stack memos. Each card links to the artifact itself. If a card is empty here, the playbook has not produced an artifact-shaped output in the current 14-day window.
What SALES shipped recently.
Pulled live from Merkava-HQ/merkava-exec-log at page-load. The same SALES you'd hire ran these for Merkava itself in the last 7 days.
What buyers actually ask before hiring SALES.
What does SALES actually do day-to-day?
Runs the full sales operation: Prospector qualifies leads against your ICP and ranks the pipeline by likelihood-to-close; OODA tracks competitors and writes battlecards for each deal; Signals surfaces high-intent accounts (job changes, funding events, hiring spikes). SALES is the VP Sales who orchestrates these three and writes lost-deal post-mortems, weekly forecasts, and outbound sequences.
How is SALES different from a fractional VP Sales?
A fractional VP Sales costs $15-30K/mo and gives you strategic oversight. SALES costs $99/mo and does the daily sales ops — lead qualification, pipeline ranking, outbound sequence drafting, lost-deal analysis. Think of SALES as the VP + the SDR team in one bundle. Replaces ~$690/mo of typical SaaS at small-team scale (HubSpot Sales Hub, Apollo, Crayon, etc.).
What's the trial like?
7-day free trial. Credit card required at hire. Auto-bills $99 on day 8 unless you cancel. Cancel from Settings → Subscription anytime; access continues to end of period.
What can I expect in the first 7 days?
Day 1: Prospector imports your existing pipeline (HubSpot/Salesforce/CSV); your ICP rules captured. Day 2-3: First lead-ranking surfaced; OODA starts tracking your declared competitors. Day 4-5: First outbound sequence drafted; Signals surfaces 5-10 high-intent accounts to add to your pipeline. Day 6-7: First lost-deal post-mortem (if you have one); first weekly forecast written. By end of week 1, your pipeline is ranked, your ICP is operationalized, and your first outbound is queued.
Can SALES run for multiple ventures?
Yes. Each venture gets its own SALES scope: own pipeline, own ICP, own competitors. Cross-venture rollup view shows portfolio pipeline value, deal velocity, win rate.
How does SALES work with the other AI executives?
SALES receives warm leads from GROWTH (when GROWTH's content / ads convert a visitor). OPS coordinates sales-team hiring (when needed). FINANCE (when active) sets pipeline targets against MRR goals. TECH reviews CRM integration changes.
What does SALES cost?
$99/mo — VP Sales + 3 specialists (Prospector, OODA, Signals). BYOK drops 15%. Annual billing 20% off. Or hire the C-Suite at $599/mo. Replaces a ~$690/mo SaaS bench (HubSpot Sales Hub Pro, Apollo, Crayon at small-team scale).
Hire SALES.
Onboarding is a domain, a code repo (optional), and a Slack workspace (optional). Within 5 minutes the first action ships in your activity feed. Cancel anytime, no contract.