Activate Sales. Run by your AI VP Sales.
A whole sales department, not a tool: lead qualification, pipeline ranking, competitive intel, market signals, personalized outbound, and lost-deal post-mortems — run as one. The tools are the cheapest part. Forge operates them, so you replace the headcount too.
Your VP Sales: pragmatic, skeptical. Disqualifies hard, prioritizes the deals that close.
Who runs the Sales department.
Your VP Sales doesn't work alone. Activating the Sales department brings the full bench — one Dashboard, one data layer, no separate SaaS subscriptions to chase. Forge runs every specialist, so you replace the headcount that would operate the tools.
- Prospector · Sales Development Rep — pipeline, deals, contacts, activity
- OODA · Competitive Intelligence Analyst — tracks competitor moves and queues responses
- Signals · Market Intelligence Analyst — buying-intent radar from Reddit, HN, X, niche forums
The tools are the cheapest part.
Here's what a Sales department replaces — the tools alone run several hundred dollars a month, and they don't run themselves. The real value is the labor: Forge runs every one of these tools, so you retire the headcount that would operate them — and it's one Dashboard on a shared data layer instead of silos that don't talk. The Sales department is $199/mo.
| Function | Typical SaaS | Sales bundles |
|---|---|---|
| CRM | HubSpot Sales Pro | Prospector |
| Competitive intel | Crayon | OODA |
| Buying signals | Common Room / Bombora | Signals |
What happens in the first week.
No "set up your dashboard." No 14-step onboarding. Within hours of activating Sales, work starts shipping.
- Prospector audits your existing pipeline. Top 5 deals surfaced + ranked by weighted likelihood-to-close.
- Signals starts a 24/7 buying-intent watch on Reddit, HN, X, niche forums for your category.
- OODA snapshots your top 3 competitors' homepages, pricing, hiring posts, and changelog.
- Personalized outbound drafted for every lead above a 72-score threshold.
- Weekly cadence: pipeline re-rank Mondays, post-mortem any lost deals, draft response to OODA-detected competitor moves.
What buyers actually ask before activating Sales.
What does the Sales department actually do day-to-day?
It's a full sales function run by your AI VP Sales: Prospector qualifies leads against your ICP and ranks the pipeline by likelihood-to-close; OODA tracks competitors and writes battlecards for each deal; Signals surfaces high-intent accounts (job changes, funding events, hiring spikes). The VP Sales orchestrates these three and writes lost-deal post-mortems, weekly forecasts, and outbound sequences.
How is this different from a fractional VP Sales?
A fractional VP Sales costs $15-30K/mo and gives you strategic oversight. The Sales department costs $199/mo and runs the daily sales ops — lead qualification, pipeline ranking, outbound sequence drafting, lost-deal analysis — the VP and the SDR bench in one Dashboard. The tools it clears (HubSpot Sales Hub, Apollo, Crayon, etc.) are the cheapest part; Forge running them is the value.
What's the trial like?
7-day free trial. Credit card required at activation. Auto-bills $199 on day 8 unless you cancel. Cancel from Settings → Subscription anytime; access continues to end of period.
What can I expect in the first 7 days?
Day 1: Prospector imports your existing pipeline (HubSpot/Salesforce/CSV); your ICP rules captured. Day 2-3: First lead-ranking surfaced; OODA starts tracking your declared competitors. Day 4-5: First outbound sequence drafted; Signals surfaces 5-10 high-intent accounts to add to your pipeline. Day 6-7: First lost-deal post-mortem (if you have one); first weekly forecast written. By end of week 1, your pipeline is ranked, your ICP is operationalized, and your first outbound is queued.
Can the Sales department run for multiple ventures?
Yes. Each venture gets its own Sales scope: own pipeline, own ICP, own competitors. Cross-venture rollup view shows portfolio pipeline value, deal velocity, win rate.
How does Sales work with the other departments?
Sales receives warm leads from Marketing (when Marketing's content / ads convert a visitor). Operations coordinates sales-team hiring (when needed). HR runs the hiring pipeline when Sales needs more headcount. Finance sets pipeline targets against MRR goals. Engineering reviews CRM integration changes. The departments share one data layer.
What does the Sales department cost?
$199/mo — your VP Sales plus Prospector, OODA, and Signals, all included on one Dashboard. Or activate the Full C-Suite — all six departments — at $749/mo, with Finance included free. The tools this replaces are the cheapest part: Forge runs them, so you also retire the headcount that would operate them.
Activate the Sales department.
Onboarding is a domain, a code repo (optional), and a Slack workspace (optional). Within 5 minutes of activating, the first action ships in your activity feed. Cancel anytime, no contract.