A leadership team that starts working
the moment you sign up.
Pick a department and watch it go: your site audited, your first draft written, ready for your approval — while you watch. No website yet? Your team drafts you one.
From $49/mo · 7-day free trial · card required at activation. Every action waits for your approval until you say otherwise.
Marketing · first session
A short, specific draft in your voice — ready for a look, not a rewrite.
What your first session looks like — real product flow, demo data.
Then the full cockpit — every department, one login.
Run Beacon's free SEO + AI-search audit on your site — the same audit Marketing runs on day one.
Free — no card, rate-limited to 6/hr per IP, shareable URL.
merkava / operations
Running a business shouldn't mean juggling twelve tabs.
Most operators run on a dozen disconnected tools that don't talk to each other. Every handoff is a copy-paste. Every report is a reconciliation. The work that moves the business waits while you switch tabs.
A tool for everything.
A dozen subscriptions, a dozen logins, and no single place that knows what's actually going on.
The context-switch tax.
Every jump between tools is lost time and a dropped detail. The day fills with glue work instead of real work.
Nothing talks.
Marketing doesn't know what sales closed. Finance doesn't know what shipped. You're the integration layer.
A full team's worth of work. Run by one system.
Every department, one login.
Marketing, sales, operations, engineering, and finance run in a single system on one shared data layer. No stack to stitch together, no tools to reconcile.
Press ⌘K anywhere in the cockpit to search across your own data — deals, contacts, tasks, drafts.
Work gets done, not just tracked.
Each department's AI exec and its specialists do the actual work in that function. You set direction. They ship.
Only the calls that need you.
Merkava handles the routine and surfaces the few decisions that need a human. Every action starts in draft. Approve work and Merkava earns more autonomy; destructive actions always wait for you.
Grow output, not headcount.
Add revenue, customers, and shipping velocity without adding salaries. The system scales, the team stays small.
Nothing ships without your say-so.
Every AI action carries the same contract: Preview it, Approve it, Skip it, or Unpublish it later. One rule, everywhere in the cockpit — no surprises.
A Monday recap, not a login habit.
Every Monday, an email lands in your inbox: what your team shipped, what needs your review, what's next. Check in when you want — not because you're afraid to miss something.
From signup to your first department at work.
Choose Marketing, Sales, Operations, Engineering, Finance, or HR — and watch it start working in your first session.
Set goals and guardrails for each department. Approval rules included.
Your execs and their specialists do marketing, sales, ops, engineering, finance, and HR work.
Merkava surfaces the few decisions that need you. You approve, it ships.
Any capability your business needs. Built in, or built by you.
The Marketplace is Merkava's home for Plugins — 24 first-party Plugins ship today. Need something we don't have yet? Build your own Plugin on the Platform Contract, or install one from the community — developers earn 70% of every install. Everything runs inside the same guardrails as your departments.
Audits your site and ships the fixes as pull requests you approve.
Drafts content in your brand voice and distributes it across your channels.
Builds and works your pipeline — deals, contacts, and clients in one place.
Projects, sprints, and Forge workflows the standalone tools don't ship.
Posts roles, screens applicants, and ranks the shortlist for you.
PHI/PII classification, a BAA registry, and a pre-connect gate.
Pay for the departments you run.
Start with one. Add departments as you grow. Remove them anytime. You're billed only for what's switched on.
The questions everyone asks.
What is Merkava, in plain terms?
You activate a department — a complete business function like Marketing, Sales, Operations, Engineering, Finance, or HR, run by an AI executive and the specialists under it. It does the actual work: drafts the content, fixes your website, qualifies the leads, tracks the numbers. You make the decisions; it ships the output. Think of it as bringing on a team, not buying another app.
Do I need to be technical to use it?
No. You answer a few questions about your business, connect the accounts you already use, and approve work as it comes in. If you have a website, Merkava improves it; if you don't have anything technical set up, it hands you changes that are ready to copy and paste. There's nothing to install.
How is this different from software, a freelancer, or an agency?
Software gives you dashboards and still makes you do the work. A freelancer or agency does the work, but costs thousands a month and you have to manage them. Merkava is the labor itself — an executive and its specialists that ship the work for you, on one connected system, at a fraction of the cost. You buy the outcome, not a license or a retainer.
Do I stay in control of what it does?
Yes. Every action waits for your approval by default — you see exactly what it wants to do before anything happens, and it never touches your tools without your okay. Once you trust a kind of task, you can let it run on its own. You're always the one deciding.
How much does it cost, and can I try it first?
Departments start at $49/mo, and the full team of six is $749/mo. Every department comes with a 7-day free trial, and the Dashboard itself is free — you only pay when you activate a department or install a paid plugin. No long contract; cancel anytime.
Is my data safe? What happens if I cancel?
You own everything — your content, your numbers, and the accounts you connect (credentials are encrypted). If you cancel, the ongoing work simply stops and your data stays exactly where it always lived: in your own tools, under your control.