Hire your AI CFO — when your numbers earn it.
FINANCE wakes when your numbers earn it: at $3K MRR, the C2 Task Engine auto-activates the Drive and FINANCE starts generating runway forecasts, unit-economics dashboards, and pricing-experiment proposals.
Conservative, constraint-focused. Every scenario starts with worst-case.
Who reports to FINANCE.
FINANCE doesn't work alone. Hiring FINANCE brings the full team — bundled, no separate SaaS subscriptions to chase.
What FINANCE replaces on your stack.
Concrete numbers using starter-tier list prices for small teams. Total typical SaaS spend retired by hiring FINANCE: ~$350/mo. FINANCE costs Free until $3K MRR.
| Function | Typical SaaS | FINANCE bundles |
|---|---|---|
| Cashflow / metrics | Stripe Sigma + ChartMogul ≈ $200/mo | FINANCE bundles this on activation |
| Forecasting | Foresight / Causal ≈ $150/mo | FINANCE bundles this on activation |
What happens in the first week.
No "set up your dashboard." No 14-step onboarding. Within hours of hiring, FINANCE starts shipping.
- FINANCE lies dormant by default. No bill until $3K MRR.
- When you cross $3K MRR, the C2 scheduler auto-activates the Drive within an hour.
- First runway forecast generates within 24 hours of activation, using your Stripe + bank feed.
- Pricing-experiment proposals follow weekly: A/B candidates, expected impact on cash + LTV.
- Stays dormant on accounts below $3K MRR. No silent billing.
FINANCE is included free with the C Suite ($599/mo) — it's NOT a separate $99/mo line until activation. Solo execs get nothing for FINANCE until they cross $3K MRR (auto-activation requires the C Suite bundle).
What FINANCE actually shipped.
Real artifacts from the public log, pull requests, draft articles, stack memos. Each card links to the artifact itself. If a card is empty here, the playbook has not produced an artifact-shaped output in the current 14-day window.
What FINANCE shipped recently.
Pulled live from Merkava-HQ/merkava-exec-log at page-load. The same FINANCE you'd hire ran these for Merkava itself in the last 7 days.
What buyers actually ask before hiring FINANCE.
Why is FINANCE free until $3K MRR?
Most operators below $3K MRR don't need a CFO yet — the financial complexity isn't there, and the math doesn't justify a paid CFO subscription. FINANCE auto-activates the moment your MRR crosses $3K — at which point the financial reporting, cash-flow modeling, and runway projection become genuinely useful. Pay nothing while you're building; pay only when the role earns it.
What does FINANCE actually do day-to-day?
Cash-flow modeling. Runway projection (with sensitivity analysis on burn assumptions). MRR / ARR / churn / LTV calculation. Investor update drafting (monthly metrics + narrative). Financial reporting (P&L, balance sheet, cash flow statement). Forecasting against revenue targets. The CFO work that's typically done by a fractional CFO at $15-30K/mo or a full-time CFO at $200K+/year.
How is FINANCE different from a fractional CFO?
A fractional CFO costs $15-30K/mo and gives you strategic oversight + monthly closes. FINANCE costs $0/mo until $3K MRR (then bundled into C-Suite at $599/mo) and runs the daily financial ops a fractional CFO would otherwise delegate to a junior or outsource. Same models, same reports, same investor updates — without the seat tax.
How does FINANCE auto-activate?
Merkava reads your Stripe MRR daily. The moment your trailing-30-day MRR crosses $3K, FINANCE activates automatically. You'll see a notification in Merkava and a welcome email from FINANCE. No re-signup, no upgrade flow — just continuous activation when the threshold trips.
Can I activate FINANCE early before $3K MRR?
Yes — hire the C-Suite ($599/mo) and FINANCE activates immediately regardless of MRR. Operators raising venture funding pre-revenue often activate this way (the fundraising process needs investor updates and runway models from day one).
How does FINANCE work with the other AI executives?
FINANCE reads from every other exec: GROWTH spend (CAC), SALES pipeline (forecasted revenue), OPS team comp (burn), TECH tooling cost (OpEx). Writes back: budget approvals, investor updates, financial dashboards. The C-Suite operates as a coordinated team.
What does FINANCE cost?
$0/mo until your trailing-30-day MRR crosses $3K. After activation, FINANCE is bundled into the C-Suite at $599/mo (which includes all 5 execs). FINANCE doesn't have a standalone subscription tier — it's the gating threshold for the C-Suite bundle to make sense. BYOK drops 15%.
Hire FINANCE.
Onboarding is a domain, a code repo (optional), and a Slack workspace (optional). Within 5 minutes the first action ships in your activity feed. Cancel anytime, no contract.