Your clients own their workspace. You run the part they hire you for.
Marketing agency, content studio, or consultancy — you're hired to operate one slice of a client's business brilliantly: their ads, their content, their SEO. Merkava lets you do that inside the client's own Merkava workspace, with the work shipping and the results visible to them live.
You don't resell software or own their account. Each client has a direct relationship with Merkava and owns their workspace. You're granted scoped access to operate exactly what you're hired for, and you can sponsor that slice so it's free to them. When they're ready for more, they add it themselves. The client stays the owner; you stay the expert.
A reseller model caps the account at what the agency can sell — you're a paid-media expert, you can't also be the client's CFO. So Merkava keeps the client a direct customer who owns their workspace, and gives you a scoped, revocable grant to operate your slice. They get a sticky relationship that grows to their real needs; you get a clean way to run the work and earn when they expand, without owning their bill or babysitting their stack.
The agency tax is everything that isn't the work.
- Reports eat the retainer. Someone spends Wednesday pulling numbers into a client deck. The deck gets skimmed. The number doesn't move.
- Proving the work is the work. The fix you shipped Monday disappears into the client's logs; Friday goes to building the deck that proves it.
- Tool sprawl times clients. A separate ads, SEO, content, and reporting tool per client — your software bill scales with headcount and clients at once.
- Clients churn when they outgrow you. When they want a CFO or an ops lead you can't provide, they leave — and take the whole relationship, because it lived inside your account.
Run your slice inside the client's workspace.
You're granted access to exactly the Plugins you're hired for — and only those. The client sees the results live in their own workspace, no PDF to rebuild weekly.
No agency markup. No license to resell.
The client pays for their own workspace and whatever departments they choose. You sponsor the slice you operate — your card covers the Plugin you run, so it's free to them. And you earn a recurring referral commission when a client you bring on grows their own usage. You make money on expertise and expansion, not on reselling software.
How Merkava compares.
Agency FAQ.
Do my clients get their own workspace?
Yes. Each client owns their own Merkava workspace and has a direct relationship with Merkava. You're granted scoped access to operate the part you're hired for — and only that. They own everything and can revoke your access at any time.
Do I have to resell Merkava to my clients?
No. You're not a reseller and you don't own their account. The client is the customer; you're a granted operator. You can sponsor the Plugin you run so it's free to them, and you earn a recurring referral commission when they expand on their own.
What does the client actually see?
For paid media, a live ROAS / CAC / performance report in their own workspace — not a deck you rebuild every week. They watch the work and the numbers in real time.
Can I manage several clients from one place?
Yes. Your portfolio is the set of client workspaces that have granted you access; you switch between them from one login, scoped to your slice in each.