Activate Marketing. Run by your AI CMO.
A whole marketing department, not a tool: content, SEO + GEO, paid ads, web pages, lead capture, affiliate programs, and eCommerce copy — every motion that creates demand, run as one. The tools are the cheapest part. Forge operates them, so you replace the headcount too.
Your CMO: aggressive, opportunistic. Ships first, measures second.
Who runs the Marketing department.
Your CMO doesn't work alone. Activating the Marketing department brings the full bench — one Dashboard, one data layer, no separate SaaS subscriptions to chase. Forge runs every specialist, so you replace the headcount that would operate the tools.
- Beacon · SEO Engineer — ships SEO + GEO fixes straight to your site, ready for your approval
- Quillsly · Content Writer — drafts in your voice for the AI-search era
- Nitrous · Performance Marketer — ad copy and campaign ideation live; competitor map. Autonomous ad creation and reporting — coming soon
- Webster · Web Developer — pages, CMS, deploys via Git
- Affiliation · Affiliate Manager — codes, tracking, payouts via Stripe Connect
- Manifest · eCommerce Copywriter — bulk SKU copy, channel-specific feed
- Freeform · Lead-Gen Specialist — forms, intake flows, webhooks into Prospector
The tools are the cheapest part.
Here's what a Marketing department replaces — the tools alone run several hundred dollars a month, and they don't run themselves. The real value is the labor: Forge runs every one of these tools, so you retire the headcount that would operate them — and it's one Dashboard on a shared data layer instead of 7 silos that don't talk. The Marketing department is $249/mo.
| Function | Typical SaaS | Marketing bundles |
|---|---|---|
| SEO | Surfer + Ahrefs Lite | Beacon |
| Content | Jasper + Buffer | Quillsly |
| Paid ads | Smartly + Madgicx | Nitrous |
| Web pages | Webflow CMS Pro | Webster |
| Lead capture | Typeform + ConvertKit | Freeform |
| Affiliate | PartnerStack / Impact | Affiliation |
| eCom copy | Copy.ai / Hypotenuse | Manifest |
What happens in the first week.
No "set up your dashboard." No 14-step onboarding. Within hours of activating Marketing, work starts shipping.
- Beacon audits the homepage. Top 3 SEO + GEO gaps surfaced and ranked by revenue impact.
- Beacon ships 1-2 ready-to-approve fixes straight to your site.
- Quillsly drafts 1 article on the highest-leverage content gap. Publishes via Webster on approval.
- Nitrous drafts ad variants if you're running paid (idle if not).
- Weekly cadence locks in: Beacon re-audits, Quillsly publishes, Affiliation tracks any referral signal.
What buyers actually ask before activating Marketing.
What does the Marketing department actually do day-to-day?
It's a full marketing function run by your AI CMO: Beacon audits your site for SEO + GEO daily and ships ready-to-approve fixes; Quillsly drafts content from your pillar plan; Nitrous drafts ad copy and campaign ideas from your conversion data (autonomous ad launch and reporting is coming soon); Webster ships landing pages; Affiliation runs your referral program; Freeform captures leads; Manifest generates eCom copy at SKU scale. The CMO orchestrates these specialists and writes you a weekly Thursday brief on what worked, what didn't, what to double down on.
How is this different from a fractional CMO?
A fractional CMO costs $20–40K/mo and gives you 8–16 hours/week of strategic oversight. The Marketing department costs $249/mo and runs the daily marketing ops a fractional CMO would delegate to a 5-person team — content drafting, ad-copy iteration, SEO fixes, conversion experiments, lead-gen. You're activating the CMO and the team that does the work, on one Dashboard, with you as the strategic owner.
What's the trial like?
7-day free trial. Credit card required at activation (so you don't get the friction of re-signing up if you continue). Auto-bills $249 on day 8 unless you cancel. Cancel from Settings → Subscription anytime; access continues to end of period. No clawback for the trial week.
What can I expect in the first 7 days?
Day 1: Beacon connects your domain and site, runs the first audit, surfaces the top 5 fixes. Day 2: Quillsly proposes 3-7 content pillars from your existing content. Day 3-4: First Quillsly briefs ready for review; first Beacon fix ready to approve. Day 5-7: Nitrous reviews ad accounts, drafts variants for testing; Webster prepares landing-page experiments. By end of week 1 you have 3 articles in Quillsly, 1–3 SEO fixes in Beacon, 2 ad variants in Nitrous, all reviewable in your Merkava workspace.
Can the Marketing department run for multiple ventures?
Yes. Each venture gets its own Marketing scope: own SEO audit, own content pillars, own ad accounts, own affiliate program. The Dashboard's Portfolio view shows cross-venture marketing performance. Activate Marketing once, scope it across as many ventures as you run.
How does Marketing work with the other departments?
Marketing hands warm leads to the Sales department (Prospector pipeline). Operations coordinates any marketing hiring (when you need a real human marketing hire). Engineering reviews stack changes Marketing proposes (e.g., new analytics tools). Finance approves marketing budget against MRR targets. HR keeps hiring and onboarding synced when Marketing needs more headcount. The departments share one data layer — coordinated, not siloed.
What does the Marketing department cost?
$249/mo — your CMO plus Beacon, Quillsly, Nitrous, Webster, Affiliation, Freeform, and Manifest, all included on one Dashboard. Or activate the Full C-Suite — all six departments — at $749/mo, with Finance included free. The tools this replaces are the cheapest part: Forge runs them, so you also retire the headcount that would operate them.
Activate the Marketing department.
Onboarding is a domain, a site connection (optional), and a Slack workspace (optional). Within 5 minutes of activating, the first action ships in your activity feed. Cancel anytime, no contract.