Hold the line on churn. Without hiring CS.
Support is where operators are the slowest to invest and the fastest to pay for it. A week of unanswered tickets is a month of churn. Every support conversation is also a product signal — your users tell you what's broken before your analytics do.
No CS hire required. GROWTH writes the help docs and first-response copy; Relay deflects the repetitive 80% and routes the real questions to you; OPS keeps the response-time cadence; Prospector mines patterns across every conversation so doc gaps and product issues surface as actionable briefs. The whole motion runs on the C Suite at $599/mo.
Hire OPS and Relay (AI support chat with widget + escalation) is bundled. No separate Intercom or Zendesk subscription. The CS rep comes with the hire.
The support-team-of-one runs on fumes.
- 80% of tickets are the same question. You answer it for the thousandth time at 9pm. The docs exist. The user never found them.
- Signal gets buried. Eight users complained about the same onboarding flow this month. You notice when it's twelve, because the board in your head has no priority queue.
- Tools don't talk. Helpdesk, CRM, product analytics — all separate surfaces. The customer who opens a ticket is the same one who quietly stopped logging in three weeks ago.
- Retention work isn't ranked. You'd call the churn risks this week — if you knew which accounts were the churn risks this week.
Deflect. Route. Learn.
Relay deflected 82% of our tickets in the first month. The remaining 18% came to my Slack with the whole conversation context. I went from "always behind" to "inbox zero by lunch" in about a week.
Founder, Stipple · B2B design SaaS, $40K MRR
$108 / mo
Support that compounds instead of drains.
Relay is live today — start deflecting this week. Waitlist gets Merkava tenant access as portfolio-tier opens.
How Merkava compares.
FAQ.
Is Relay a full ticketing system?
Yes. Tier classification, conversation history, agent assignment, escalation rules, SLA tracking. Shipped today as an external Drive at relay.co, mounts into your Merkava workspace.
Does Relay use AI to draft responses?
Yes. Every incoming ticket has an AI-drafted response suggestion that an agent can send as-is, edit, or reject. The AI draft is informed by the Atlas knowledge-base docs scoped to llm scope.
How does Merkava compare to Intercom?
Intercom is the bigger product — messenger + help center + tour + bot + a lot more. Relay is lighter and priced for operators. If you need Intercom's scope, pair them (Merkava can coexist). If you just need smart ticket management tied to your CRM + knowledge base, Relay wins on price + integration.
Can I embed Relay in my venture marketing site?
Yes. Each Relay install provisions a scoped embed token. Paste a one-line script tag into your site; the chat widget shows up.