Activate a department for your dev shop
Ship client work and your own marketing. Activate the departments; stop choosing between billable and visible.
Every junior dev's hour spent on internal marketing is an hour not billed to a client. But without marketing, the next project doesn't exist. You're rotating: this month we do marketing, next month we do client work. Pipeline is feast or famine.
Outcomes you'd otherwise need to hire for.
- Activate Marketing: case studies and SEO content shipped without senior dev time
- Activate Sales: pipeline qualified before the partner sales call
- Activate Engineering: internal projects shipped as portfolio assets, run by your CTO
- Forge runs the tools, so the motion doesn't depend on a slow week
Activate your first department.
The Marketing department runs SEO, content, paid ads, web, and campaigns as one motion — a CMO and the specialists who execute, not a pile of tools you operate yourself.
The Sales department qualifies pipeline and tracks market signals before you ever take a demo — a VP Sales who dispatches the work, not a CRM you fill in by hand.
The Engineering department runs honest stack reviews and engineering tracking (the Chassis view, with bidirectional GitHub sync) — a CTO who'll recommend non-Merkava tools when the math favors them.
The plugins that do the actual reps.
audits the site weekly and ships SEO/GEO fixes, ready to approve
drafts content in your voice; SAM distributes it
pages, CMS, and the public site itself
pipeline, enrichment, outbound sequencing
bulk SKU copy, descriptions, category pages
Stop hiring one at a time. Start activating departments.
Run a free audit on your domain — see what the Marketing department would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond development shop owners?
Operators who need more work without more payroll. Development shop owners fit because the back-office work compounds faster than the revenue does — you activate the Marketing, Operations, and Sales departments, each run by its own AI exec (CMO, COO, VP Sales), without the $30K+/mo loaded cost of hiring those people.
How is this different from buying a stack of point tools?
Point tools give you software you still have to operate. Merkava gives you departments. Each one's exec makes decisions and ships work — PRs to your code, content to your CMS, ads to your accounts. You audit; they execute. The tools are the cheapest part of what you're getting.
What does it cost?
Activate one department from $49/mo (Finance) or $99/mo (Engineering); Marketing is $249, Sales and Operations are $199 each, HR is $149. Activate all six — the Full C-Suite — for $749/mo, with Finance included free. 7-day trial on every department.
Can I start without committing to a full team?
Yes. Hire one department, see the work ship for a week, then expand. Most development shop owners start with Marketing since that's where the highest-output specialists live.