An AI executive team for dev shops
Ship client work and your own marketing. Stop choosing between billable and visible.
Every junior dev's hour spent on internal marketing is an hour not billed to a client. But without marketing, the next project doesn't exist. You're rotating: this month we do marketing, next month we do client work. Pipeline is feast or famine.
Outcomes you'd otherwise need to hire for.
- Case studies shipped without senior dev time
- SEO + content motion that doesn't depend on slow weeks
- Pipeline qualified before partner sales call
- Internal projects that ship as portfolio assets
Hire the executive layer first.
GROWTH runs SEO, content, paid ads, web, affiliate, and lead gen as one motion. CMO-level discipline without the CMO.
SALES qualifies pipeline, runs competitive intel, and tracks market signals before founder demos.
TECH runs honest stack reviews, compliance, knowledge management, and engineering project tracking (the Chassis engineering view, with bidirectional GitHub sync). Recommends non-Merkava specialists when the math favors them.
The Drives that do the actual reps.
audits the site weekly and ships SEO/GEO fixes as PRs
drafts content in your voice; SAM distributes it
pages, CMS, and the public site itself
pipeline, enrichment, outbound sequencing
bulk SKU copy, descriptions, category pages
Stop hiring. Start dispatching.
Run a free audit on your domain — see what GROWTH would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond development shop owners?
Operators who need more work without more payroll. Development shop owners fit because the back-office work compounds faster than the revenue does — the AI executive team gives you a CMO, COO, and VP Sales without the $30K+/mo loaded cost of hiring them.
How is this different from buying a stack of point tools?
Point tools give you software. Merkava gives you a team. The execs make decisions and ship work — including PRs to your code, content to your CMS, ads to your accounts. You audit; they execute.
What does it cost?
Hire one exec from $99/mo (SALES) or $199/mo (GROWTH). Hire all five for $599/mo. FINANCE auto-activates at $3K MRR. 7-day trial on every exec hire.
Can I start without committing to a full team?
Yes. Hire one exec, see the work ship for a week, then expand. Most development shop owners start with GROWTH since that's where the highest-output specialists live.