Activate a department for local services
HVAC, dental, plumbing, legal, accounting. Activate the departments that scale when you add a location.
Every new location needs a Google Business Profile, a landing page, a hiring funnel, ad spend, and a support process. Multiplying across 3-5 locations turns your week into spreadsheet management. The marketing agency on retainer doesn't ship.
Outcomes you'd otherwise need to hire for.
- Activate Marketing: SEO-optimized landing pages per location, run by your CMO
- Activate Operations: applicants screened before a manager sees them
- Activate Sales: location-specific paid ads and a reviews funnel
- Forge runs the tools, so you skip the agency retainer and the ops headcount
Activate your first department.
The Marketing department runs SEO, content, paid ads, web, and campaigns as one motion — a CMO and the specialists who execute, not a pile of tools you operate yourself.
The Operations department keeps the shared task board, project execution, and knowledge base running on a calendar — a COO who owns the back office, not another board you maintain.
The Sales department qualifies pipeline and tracks market signals before you ever take a demo — a VP Sales who dispatches the work, not a CRM you fill in by hand.
The plugins that do the actual reps.
audits the site weekly and ships SEO/GEO fixes, ready to approve
pages, CMS, and the public site itself
ad creative, bidding, and budget pacing
ATS, sourcing, candidate screening
forms, intake, lead routing
Stop hiring one at a time. Start activating departments.
Run a free audit on your domain — see what the Marketing department would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond local services operators?
Operators who need more work without more payroll. Local services operators fit because the back-office work compounds faster than the revenue does — you activate the Marketing, Operations, and Sales departments, each run by its own AI exec (CMO, COO, VP Sales), without the $30K+/mo loaded cost of hiring those people.
How is this different from buying a stack of point tools?
Point tools give you software you still have to operate. Merkava gives you departments. Each one's exec makes decisions and ships work — PRs to your code, content to your CMS, ads to your accounts. You audit; they execute. The tools are the cheapest part of what you're getting.
What does it cost?
Activate one department from $49/mo (Finance) or $99/mo (Engineering); Marketing is $249, Sales and Operations are $199 each, HR is $149. Activate all six — the Full C-Suite — for $749/mo, with Finance included free. 7-day trial on every department.
Can I start without committing to a full team?
Yes. Hire one department, see the work ship for a week, then expand. Most local services operators start with Marketing since that's where the highest-output specialists live.