An AI executive team for local services operators
HVAC, dental, plumbing, legal, accounting. The back office that scales when you add a location.
Every new location needs a Google Business Profile, a landing page, a hiring funnel, ad spend, and a support process. Multiplying across 3-5 locations turns your week into spreadsheet management. The marketing agency on retainer doesn't ship.
Outcomes you'd otherwise need to hire for.
- Local landing pages per location, all SEO-optimized
- Job applicants screened by Onramp before a manager sees them
- Paid ads with location-specific creative
- Reviews funnel + reputation tracking
Hire the executive layer first.
GROWTH runs SEO, content, paid ads, web, affiliate, and lead gen as one motion. CMO-level discipline without the CMO.
OPS keeps weekly cadence, project execution, hires, performance reviews, support, and onboarding running on a calendar.
SALES qualifies pipeline, runs competitive intel, and tracks market signals before founder demos.
The Drives that do the actual reps.
audits the site weekly and ships SEO/GEO fixes as PRs
pages, CMS, and the public site itself
ad creative, bidding, and budget pacing
ATS, sourcing, candidate screening
forms, intake, lead routing
Stop hiring. Start dispatching.
Run a free audit on your domain — see what GROWTH would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond local services operators?
Operators who need more work without more payroll. Local services operators fit because the back-office work compounds faster than the revenue does — the AI executive team gives you a CMO, COO, and VP Sales without the $30K+/mo loaded cost of hiring them.
How is this different from buying a stack of point tools?
Point tools give you software. Merkava gives you a team. The execs make decisions and ship work — including PRs to your code, content to your CMS, ads to your accounts. You audit; they execute.
What does it cost?
Hire one exec from $99/mo (SALES) or $199/mo (GROWTH). Hire all five for $599/mo. FINANCE auto-activates at $3K MRR. 7-day trial on every exec hire.
Can I start without committing to a full team?
Yes. Hire one exec, see the work ship for a week, then expand. Most local services operators start with GROWTH since that's where the highest-output specialists live.