An AI executive team for ecommerce operators
Run Shopify, Amazon, Etsy, and your own DTC site without scaling headcount.
You're juggling SKU expansion, ad creative, support tickets, and reorder cycles. Every new SKU is more copy, more ads, more reviews to triage. The hires you'd need (CMO, COO, support lead) cost $30K/mo loaded.
Outcomes you'd otherwise need to hire for.
- Bulk SKU copy and SEO descriptions
- Ad creative + bidding without an agency
- Support deflection on the obvious questions
- Weekly margin + reorder visibility
Hire the executive layer first.
GROWTH runs SEO, content, paid ads, web, affiliate, and lead gen as one motion. CMO-level discipline without the CMO.
OPS keeps weekly cadence, project execution, hires, performance reviews, support, and onboarding running on a calendar.
FINANCE auto-activates at $3K MRR. Unit economics, AR, cash position. Real CFO view, not a bookkeeper.
The Drives that do the actual reps.
bulk SKU copy, descriptions, category pages
ad creative, bidding, and budget pacing
audits the site weekly and ships SEO/GEO fixes as PRs
chat widget, deflection, human escalation
1:1s, reviews, individual KPIs
Stop hiring. Start dispatching.
Run a free audit on your domain — see what GROWTH would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond ecommerce operators?
Operators who need more work without more payroll. Ecommerce operators fit because the back-office work compounds faster than the revenue does — the AI executive team gives you a CMO, COO, and VP Sales without the $30K+/mo loaded cost of hiring them.
How is this different from buying a stack of point tools?
Point tools give you software. Merkava gives you a team. The execs make decisions and ship work — including PRs to your code, content to your CMS, ads to your accounts. You audit; they execute.
What does it cost?
Hire one exec from $99/mo (SALES) or $199/mo (GROWTH). Hire all five for $599/mo. FINANCE auto-activates at $3K MRR. 7-day trial on every exec hire.
Can I start without committing to a full team?
Yes. Hire one exec, see the work ship for a week, then expand. Most ecommerce operators start with GROWTH since that's where the highest-output specialists live.