Activate a department for ecommerce
Run Shopify, Amazon, Etsy, and your own DTC site by activating departments, not headcount.
You're juggling SKU expansion, ad creative, support tickets, and reorder cycles. Every new SKU is more copy, more ads, more reviews to triage. The hires you'd need (CMO, COO, support lead) cost $30K/mo loaded — and that's before the tools they'd run.
Outcomes you'd otherwise need to hire for.
- Activate Marketing: bulk SKU copy, SEO descriptions, and ad creative as one motion
- Activate Operations: support deflection on the obvious questions, run by your COO
- Forge runs the tools, so you skip the headcount that operates them
- One cockpit, shared data: margin and reorder visibility every week
Activate your first department.
The Marketing department runs SEO, content, paid ads, web, and campaigns as one motion — a CMO and the specialists who execute, not a pile of tools you operate yourself.
The Operations department keeps the shared task board, project execution, and knowledge base running on a calendar — a COO who owns the back office, not another board you maintain.
The Finance department owns unit economics, AR, and cash position — a real CFO view, not a bookkeeper. $49/mo on its own, and free inside the Full C-Suite.
The plugins that do the actual reps.
bulk SKU copy, descriptions, category pages
ad creative, bidding, and budget pacing
audits the site weekly and ships SEO/GEO fixes, ready to approve
chat widget, deflection, human escalation
1:1s, reviews, individual KPIs
Stop hiring one at a time. Start activating departments.
Run a free audit on your domain — see what the Marketing department would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond ecommerce operators?
Operators who need more work without more payroll. Ecommerce operators fit because the back-office work compounds faster than the revenue does — you activate the Marketing, Operations, and Sales departments, each run by its own AI exec (CMO, COO, VP Sales), without the $30K+/mo loaded cost of hiring those people.
How is this different from buying a stack of point tools?
Point tools give you software you still have to operate. Merkava gives you departments. Each one's exec makes decisions and ships work — PRs to your code, content to your CMS, ads to your accounts. You audit; they execute. The tools are the cheapest part of what you're getting.
What does it cost?
Activate one department from $49/mo (Finance) or $99/mo (Engineering); Marketing is $249, Sales and Operations are $199 each, HR is $149. Activate all six — the Full C-Suite — for $749/mo, with Finance included free. 7-day trial on every department.
Can I start without committing to a full team?
Yes. Hire one department, see the work ship for a week, then expand. Most ecommerce operators start with Marketing since that's where the highest-output specialists live.