Activate a department for your courses
Cohorts, content, and customer support — activate the departments, skip the ops team.
Cohort prep eats your week. Email sequences need redoing every launch. Refund requests pile up. You hired a VA, then two, and somehow output didn't double. You're a creator, not an ops manager.
Outcomes you'd otherwise need to hire for.
- Activate Operations: cohorts run on a calendar by your COO, not in your head
- Activate Marketing: onboarding sequences refresh per cohort
- Support deflection on enrollment and access questions, no support hire
- One cockpit: affiliate program for past students, all on shared data
Activate your first department.
The Marketing department runs SEO, content, paid ads, web, and campaigns as one motion — a CMO and the specialists who execute, not a pile of tools you operate yourself.
The Operations department keeps the shared task board, project execution, and knowledge base running on a calendar — a COO who owns the back office, not another board you maintain.
The plugins that do the actual reps.
cohorts, demo days, group programs
first key-turn, activation sequences
chat widget, deflection, human escalation
codes, tracking, payouts, partner program
drafts content in your voice; SAM distributes it
Stop hiring one at a time. Start activating departments.
Run a free audit on your domain — see what the Marketing department would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond course creators?
Operators who need more work without more payroll. Course creators fit because the back-office work compounds faster than the revenue does — you activate the Marketing, Operations, and Sales departments, each run by its own AI exec (CMO, COO, VP Sales), without the $30K+/mo loaded cost of hiring those people.
How is this different from buying a stack of point tools?
Point tools give you software you still have to operate. Merkava gives you departments. Each one's exec makes decisions and ships work — PRs to your code, content to your CMS, ads to your accounts. You audit; they execute. The tools are the cheapest part of what you're getting.
What does it cost?
Activate one department from $49/mo (Finance) or $99/mo (Engineering); Marketing is $249, Sales and Operations are $199 each, HR is $149. Activate all six — the Full C-Suite — for $749/mo, with Finance included free. 7-day trial on every department.
Can I start without committing to a full team?
Yes. Hire one department, see the work ship for a week, then expand. Most course creators start with Marketing since that's where the highest-output specialists live.