An AI executive team for course creators
Cohorts, content, and customer support — without an ops team.
Cohort prep eats your week. Email sequences need redoing every launch. Refund requests pile up. You hired a VA, then two, and somehow output didn't double. You're a creator, not an ops manager.
Outcomes you'd otherwise need to hire for.
- Cohort run on a calendar, not in your head
- Onboarding sequences refresh per cohort
- Support deflection on enrollment + access questions
- Affiliate program for past students
Hire the executive layer first.
The Drives that do the actual reps.
cohorts, demo days, group programs
first key-turn, activation sequences
chat widget, deflection, human escalation
codes, tracking, payouts, partner program
drafts content in your voice; SAM distributes it
Stop hiring. Start dispatching.
Run a free audit on your domain — see what GROWTH would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond course creators?
Operators who need more work without more payroll. Course creators fit because the back-office work compounds faster than the revenue does — the AI executive team gives you a CMO, COO, and VP Sales without the $30K+/mo loaded cost of hiring them.
How is this different from buying a stack of point tools?
Point tools give you software. Merkava gives you a team. The execs make decisions and ship work — including PRs to your code, content to your CMS, ads to your accounts. You audit; they execute.
What does it cost?
Hire one exec from $99/mo (SALES) or $199/mo (GROWTH). Hire all five for $599/mo. FINANCE auto-activates at $3K MRR. 7-day trial on every exec hire.
Can I start without committing to a full team?
Yes. Hire one exec, see the work ship for a week, then expand. Most course creators start with GROWTH since that's where the highest-output specialists live.