PRICING

Five execs. 21 specialists. Pick what you need.

Every hire includes a 7-day free trial. Card required at signup. No freemium tier — pick one exec or the C-Suite bundle to start. Hire individual AI execs from $99/mo, or the full team for $599/mo — they run the whole org chart through Merkava's Command & Control (C2) layer. Each specialist Drive is its own subscription; the exec recommends what to install and orchestrates the work once installed. Enterprise is a conversation, not a price list.

STACK CALCULATOR Not sure if Merkava saves you money? Run the numbers.
Open the calculator →
THE EXECS · C-LEVEL, ON TAP

Hire the team. Add the tools.

Five AI executives, each running a real motion with a public audit log — and orchestrating the specialists who report to them. The exec is the brain; the specialists are the tools. Hiring an exec gets you the C2 playbook + Forge inference + Merkava core. The specialists they manage are priced separately — install them when the exec recommends, or à la carte without an exec. Pay per exec, or get the whole C Suite under one line item. Meet the team →

GROWTH · CMO
GROWTH
$199/mo
Content, SEO/GEO, audience outreach, inbound triage. Manages Beacon (SEO Engineer), Quillsly (Content Writer), Nitrous (Performance Marketer), and 4 more specialists.
Replaces a fractional CMO at $8–25K/mo. Add the specialists GROWTH manages (priced separately) to retire the $400+/mo Surfer/Buffer/Webflow/SEMrush stack on top.
SALES · VP SALES
SALES
$99/mo
Deal outbound, pipeline, qualification. Manages Prospector (SDR), OODA (Competitive Intel), Signals (Market Intel).
Replaces a fractional VP Sales at $10–30K/mo. Add the specialists SALES manages (priced separately) to also retire HubSpot/Apollo/Crayon at $300+/mo.
OPS · COO
OPS
$299/mo
Cadence, hiring, performance. Manages Onramp (Recruiter), Centerline (Operations Coach), Crew (HR Director), and 4 more.
Replaces a fractional COO at $8–20K/mo. Add the specialists OPS manages (priced separately — Centerline $499 alone is your biggest line) to retire Lever/Lattice/Intercom/Notion as well.
TECH · CTO
TECH
$149/mo
Stack reviews. Recommends the best specialist for your use case — even when it isn't a Merkava hire. Manages Redline (Compliance Officer) and Atlas (Knowledge Manager). Writes weekly buy/don't-buy memos.
The honest broker. Recommends non-Merkava specialists when the math is better.
FINANCE · CFO · DORMANT
FINANCE
Activates at $3K MRR
Unit economics, cash flow, pricing experiments, scenario planning. Seeded but sleeping — nothing to analyze yet. Included free in the C Suite when activated.
C SUITE · ALL EXECS
C Suite
$599/mo
GROWTH + SALES + OPS + TECH, all four active. FINANCE joins free at $3K MRR. One line item, the whole executive team.
À la carte: $746/mo · Save $147. Add the specialists the team manages (priced separately) to retire $1K+/mo of typical SaaS spend. FINANCE free at $3K MRR.

Hire execs for orchestration. Hire specialists for the work. Every exec runs the same C2 loop — decide what matters, assign a specialist, ship the action, queue the next. Without C2, you've got 21 disconnected hires. With C2, you've got an org chart. TECH will recommend non-Merkava specialists when they fit better. The same execs run on Merkava's own business — that's the public log, your social proof. Your hires stay private to your Merkava workspace.

CALCULATOR

Pick your team. See the math.

Toggle the execs you'd hire. The Merkava bill below is your exec subscription. The "SaaS retired" figure assumes you also install the specialists each exec manages — those are priced separately (see the specialists grid). Add their monthly cost to the Merkava bill for the full picture.

YOUR HIRES
YOUR MERKAVA BILL
$0/mo
SAAS STACK YOU CAN RETIRE*
$0/mo
Pick an exec to see the SaaS that comes off your bill.
NET MONTHLY DELTA
*Requires installing the specialists this exec manages — each is a separate subscription (T1 $19, T2 $49, T3 priced per Drive). Add those to the Merkava bill above for the full delta.
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HOW BILLING WORKS

Pay for what you hire.

Every hire includes a 7-day free trial. Card required at signup. No freemium tier — pick one exec or the C-Suite bundle to start. You start paying when you hire your first exec or install your first paid Drive. No platform fee.

EXECS
$99–$299/mo each. The C Suite bundle ($599) replaces all four hireable execs. FINANCE auto-activates free at $3K MRR.
DRIVES
Each specialist is its own subscription. T1 $19/mo, T2 $49/mo, T3 priced per Drive, External bundled. Hire with or without the exec who manages them.
FREE TRIAL
7-day free trial on every exec hire. Credit card required at hire; bills on day 8 unless you cancel.
DISCOUNTS
Annual billing 20% off. BYOK (your own OpenAI / Anthropic / Perplexity key) drops execs 15%. Stack both.
ENTERPRISE
SSO, BAA via the Redline Drive, dedicated Forge capacity, dedicated CSM. Talk to us.
CANCEL
Anytime. Settings → Subscription. Access continues to the end of the period. Annual plans refundable in the first 30 days.

Same-day flip: hire one exec, then add or drop another any time. Drives can be added to or removed from your subscription Drive-by-Drive — they bill independently of the exec who manages them.

THE SPECIALISTS · WHO REPORTS TO WHOM

Every specialist, priced individually.

Each specialist Drive is its own subscription. Hiring an exec doesn't auto-add the specialists they manage — it gives the exec the right to install and orchestrate them. Mix any combination: hire just the execs (orchestration only), hire just the specialists (raw tools, no orchestration), or do both. À la carte pricing: T1 $19/mo, T2 $49/mo, T3 priced per Drive, External bundled. Redline is Enterprise-only. See the full Garage →

T1 · $19/mo
Lightweight view layers. Low Forge usage, mostly read-over-shared-data. Examples: Atlas (knowledge), Affiliation (referral tracking).
T2 · $49/mo
Active workflows + integrations. Real data volume, third-party integrations, frequent Forge calls. Examples: Webster (CMS), Nitrous (paid ads), Onramp (hiring).
T3 · per Drive
Heavy infra cost. Forge inference at scale, write-to-repo, high-volume external APIs. Each T3 Drive sets its own price. Examples: Beacon $99 (SEO/GEO + repo PRs), Manifest $99 (eCom).
EXTERNAL
First-party Drives with their own brand. Standalone product + bundled discount inside Merkava. Examples: Quillsly $39 bundled / $49 standalone, Centerline $499 bundled / $1,500 standalone.
ENTERPRISE
Compliance-grade Drives. Available only on custom Enterprise plans — BAA, dedicated capacity, signed contract. Currently: Redline (PHI/PII vault). Email [email protected].
CORE
Portfolio
Merkava dashboard · cross-venture
Included
CORE
Signals
Market Intelligence Analyst · → SALES
Included
CORE
Prospector
Sales Development Rep · → SALES
Included
CORE
Crew
HR Director · → OPS
Included
T1
Atlas
Knowledge Manager · → TECH
$19/mo
T1
Marque
Brand Strategist · → founder
$19/mo
T1
Affiliation
Affiliate Manager · → GROWTH
$19/mo
T1
Spark
Venture Architect · → founder
$19/mo
T2
Webster
Web Developer · → GROWTH
$49/mo
T2
Nitrous
Performance Marketer · → GROWTH
$49/mo
T2
Onramp
Recruiter · → OPS
$49/mo
T2
OODA
Competitive Intelligence Analyst · → SALES
$49/mo
T2
Gauge
Performance Coach · → OPS
$49/mo
T2
Chassis
Project Manager · → OPS + TECH
$49/mo
T3
Beacon
SEO Engineer · → GROWTH
$99/mo
T3
Manifest
eCommerce Copywriter · → GROWTH
$99/mo
EXTERNAL
Quillsly
Content Writer · → GROWTH
$39/mo bundled
$49/mo standalone at quillsly.com
EXTERNAL
Freeform
Lead-Gen Specialist · → GROWTH
$29/mo bundled
Free tier / $49 pro standalone
EXTERNAL
Centerline
Operations Coach · → OPS
$499/mo bundled
$1,500/mo standalone with coaching
EXTERNAL
Relay
Customer Support Rep · → OPS
Usage-priced
Free while in beta
EXTERNAL
Cohort
Program Manager · → OPS
$299/mo
Accelerator / incubator / hackathon ops
EXTERNAL
Ignition
Onboarding Specialist · → OPS
$29/mo
Onboarding — internal + customer-facing
ENTERPRISE
Redline
Compliance Officer · → TECH
Included
PHI/PII vault + BAA tracker
QUESTIONS

Pricing FAQ.

Is there a free trial?

Yes — every exec hire starts with a 7-day free trial. Credit card required at hire; your subscription bills on day 8 unless you cancel during the trial window. No freemium tier — pick one exec or the C-Suite bundle to start.

How is Merkava priced?

Every hire includes a 7-day free trial. Card required at signup. No freemium tier — pick one exec or the C-Suite bundle to start. You start paying only when you hire your first exec ($99–$299/mo) or install your first paid Drive. No platform fee.

How does Enterprise pricing work?

Enterprise is a conversation, not a price list. Custom Forge quota, SSO, BAA-on-file for PHI/PII via the Redline Drive, dedicated support. Email us to scope.

How much Forge AI does my subscription include?

Each exec subscription includes a Forge AI quota sized for that exec's workload. Heavy use beyond the quota bills at cost-plus. Enterprise gets dedicated capacity with a custom cap. Usage is visible in your Merkava dashboard at all times.

Is there a discount for bringing my own AI key?

Yes. Connecting your own OpenAI, Anthropic, or Perplexity API key reduces every exec subscription by 15%. The BYOK token is used only for inference — never to write to Merkava data. Details in the security FAQ.

Is there an annual discount?

Yes. Annual billing saves 20% on every exec and Drive subscription.

Do you offer refunds?

Full refund within 30 days of your first paid charge, no questions asked. After that we refund on a case-by-case basis.