Activate a department for your brokerage
Recruit agents, market listings, run transactions. Activate the departments, not an in-house director.
You're recruiting agents (the real growth lever), keeping the marketing engine running for active listings, and supervising transactions. Every agent expects MLS-quality copy, social posts, and a decent landing page. Hiring a director of marketing is six figures and rarely fits a brokerage's margin.
Outcomes you'd otherwise need to hire for.
- Activate Marketing: listing pages auto-generated from MLS data by your CMO
- Activate Operations: agent recruiting funnel run by your COO
- Sphere-of-influence drip emails per agent, no marketing hire
- One cockpit: transactions tracked on shared data, not spreadsheets
Activate your first department.
The Marketing department runs SEO, content, paid ads, web, and campaigns as one motion — a CMO and the specialists who execute, not a pile of tools you operate yourself.
The Operations department keeps the shared task board, project execution, and knowledge base running on a calendar — a COO who owns the back office, not another board you maintain.
The plugins that do the actual reps.
pages, CMS, and the public site itself
bulk SKU copy, descriptions, category pages
ATS, sourcing, candidate screening
drafts content in your voice; SAM distributes it
forms, intake, lead routing
Stop hiring one at a time. Start activating departments.
Run a free audit on your domain — see what the Marketing department would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond real estate brokerage owners?
Operators who need more work without more payroll. Real estate brokerage owners fit because the back-office work compounds faster than the revenue does — you activate the Marketing, Operations, and Sales departments, each run by its own AI exec (CMO, COO, VP Sales), without the $30K+/mo loaded cost of hiring those people.
How is this different from buying a stack of point tools?
Point tools give you software you still have to operate. Merkava gives you departments. Each one's exec makes decisions and ships work — PRs to your code, content to your CMS, ads to your accounts. You audit; they execute. The tools are the cheapest part of what you're getting.
What does it cost?
Activate one department from $49/mo (Finance) or $99/mo (Engineering); Marketing is $249, Sales and Operations are $199 each, HR is $149. Activate all six — the Full C-Suite — for $749/mo, with Finance included free. 7-day trial on every department.
Can I start without committing to a full team?
Yes. Hire one department, see the work ship for a week, then expand. Most real estate brokerage owners start with Marketing since that's where the highest-output specialists live.