An AI executive team for real estate brokerages
Recruit agents, market listings, run transactions. Without an in-house marketing or recruiting director.
You're recruiting agents (the real growth lever), keeping the marketing engine running for active listings, and supervising transactions. Every agent expects MLS-quality copy, social posts, and a decent landing page. Hiring a director of marketing is six figures and rarely fits a brokerage's margin.
Outcomes you'd otherwise need to hire for.
- Listing pages auto-generated from MLS data
- Agent recruiting funnel managed by Onramp
- Sphere-of-influence drip emails per agent
- Transactions tracked without spreadsheets
Hire the executive layer first.
The Drives that do the actual reps.
pages, CMS, and the public site itself
bulk SKU copy, descriptions, category pages
ATS, sourcing, candidate screening
drafts content in your voice; SAM distributes it
forms, intake, lead routing
Stop hiring. Start dispatching.
Run a free audit on your domain — see what GROWTH would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond real estate brokerage owners?
Operators who need more work without more payroll. Real estate brokerage owners fit because the back-office work compounds faster than the revenue does — the AI executive team gives you a CMO, COO, and VP Sales without the $30K+/mo loaded cost of hiring them.
How is this different from buying a stack of point tools?
Point tools give you software. Merkava gives you a team. The execs make decisions and ship work — including PRs to your code, content to your CMS, ads to your accounts. You audit; they execute.
What does it cost?
Hire one exec from $99/mo (SALES) or $199/mo (GROWTH). Hire all five for $599/mo. FINANCE auto-activates at $3K MRR. 7-day trial on every exec hire.
Can I start without committing to a full team?
Yes. Hire one exec, see the work ship for a week, then expand. Most real estate brokerage owners start with GROWTH since that's where the highest-output specialists live.