An AI executive team for franchise operators
Same playbook, every location. Without a regional ops director per cluster.
You're running 4-30 franchise units. Each needs local SEO, local hiring, local paid ads, location-specific support, and rolled-up financials. Standardizing the playbook across units is the hard part. Hiring a regional director per cluster doesn't pencil.
Outcomes you'd otherwise need to hire for.
- Single playbook, applied per location
- Hiring funnel scaled across units
- Roll-up financial visibility without a controller
- Local search dominance per unit
Hire the executive layer first.
GROWTH runs SEO, content, paid ads, web, affiliate, and lead gen as one motion. CMO-level discipline without the CMO.
OPS keeps weekly cadence, project execution, hires, performance reviews, support, and onboarding running on a calendar.
FINANCE auto-activates at $3K MRR. Unit economics, AR, cash position. Real CFO view, not a bookkeeper.
The Drives that do the actual reps.
audits the site weekly and ships SEO/GEO fixes as PRs
pages, CMS, and the public site itself
ATS, sourcing, candidate screening
weekly cadence, accountability, focus
1:1s, reviews, individual KPIs
Stop hiring. Start dispatching.
Run a free audit on your domain — see what GROWTH would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond multi-location franchise operators?
Operators who need more work without more payroll. Multi-location franchise operators fit because the back-office work compounds faster than the revenue does — the AI executive team gives you a CMO, COO, and VP Sales without the $30K+/mo loaded cost of hiring them.
How is this different from buying a stack of point tools?
Point tools give you software. Merkava gives you a team. The execs make decisions and ship work — including PRs to your code, content to your CMS, ads to your accounts. You audit; they execute.
What does it cost?
Hire one exec from $99/mo (SALES) or $199/mo (GROWTH). Hire all five for $599/mo. FINANCE auto-activates at $3K MRR. 7-day trial on every exec hire.
Can I start without committing to a full team?
Yes. Hire one exec, see the work ship for a week, then expand. Most multi-location franchise operators start with GROWTH since that's where the highest-output specialists live.