Activate a department for every franchise unit
Same playbook, every location. Activate the departments, skip the regional ops director per cluster.
You're running 4-30 franchise units. Each needs local SEO, local hiring, local paid ads, location-specific support, and rolled-up financials. Standardizing the playbook across units is the hard part. Hiring a regional director per cluster doesn't pencil.
Outcomes you'd otherwise need to hire for.
- Activate Marketing: one playbook applied per location for local search dominance
- Activate Operations: hiring funnel scaled across units by your COO
- Activate Finance: roll-up visibility without a controller — $49/mo, free in the Full C-Suite
- One cockpit on shared data, not a director and a tool stack per cluster
Activate your first department.
The Marketing department runs SEO, content, paid ads, web, and campaigns as one motion — a CMO and the specialists who execute, not a pile of tools you operate yourself.
The Operations department keeps the shared task board, project execution, and knowledge base running on a calendar — a COO who owns the back office, not another board you maintain.
The Finance department owns unit economics, AR, and cash position — a real CFO view, not a bookkeeper. $49/mo on its own, and free inside the Full C-Suite.
The plugins that do the actual reps.
audits the site weekly and ships SEO/GEO fixes, ready to approve
pages, CMS, and the public site itself
ATS, sourcing, candidate screening
weekly cadence, accountability, focus
1:1s, reviews, individual KPIs
Stop hiring one at a time. Start activating departments.
Run a free audit on your domain — see what the Marketing department would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond multi-location franchise operators?
Operators who need more work without more payroll. Multi-location franchise operators fit because the back-office work compounds faster than the revenue does — you activate the Marketing, Operations, and Sales departments, each run by its own AI exec (CMO, COO, VP Sales), without the $30K+/mo loaded cost of hiring those people.
How is this different from buying a stack of point tools?
Point tools give you software you still have to operate. Merkava gives you departments. Each one's exec makes decisions and ships work — PRs to your code, content to your CMS, ads to your accounts. You audit; they execute. The tools are the cheapest part of what you're getting.
What does it cost?
Activate one department from $49/mo (Finance) or $99/mo (Engineering); Marketing is $249, Sales and Operations are $199 each, HR is $149. Activate all six — the Full C-Suite — for $749/mo, with Finance included free. 7-day trial on every department.
Can I start without committing to a full team?
Yes. Hire one department, see the work ship for a week, then expand. Most multi-location franchise operators start with Marketing since that's where the highest-output specialists live.