An AI executive team for coaches
Cohorts, 1:1s, content, and a real CRM. The operations layer for a one-person practice that wants to scale.
Solo coaches plateau when admin work takes more than 30% of their week. You can't scale by adding coaches because client outcomes drop. The leverage is in productizing the back office: scheduling, content, follow-up, billing, retention.
Outcomes you'd otherwise need to hire for.
- Scheduling + intake automated end to end
- Content shipped weekly without you drafting
- Cohort programs (group coaching) run on a calendar
- Renewal + at-risk client signals surfaced before they churn
Hire the executive layer first.
The Drives that do the actual reps.
drafts content in your voice; SAM distributes it
forms, intake, lead routing
cohorts, demo days, group programs
first key-turn, activation sequences
1:1s, reviews, individual KPIs
Stop hiring. Start dispatching.
Run a free audit on your domain — see what GROWTH would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond coaching business owners?
Operators who need more work without more payroll. Coaching business owners fit because the back-office work compounds faster than the revenue does — the AI executive team gives you a CMO, COO, and VP Sales without the $30K+/mo loaded cost of hiring them.
How is this different from buying a stack of point tools?
Point tools give you software. Merkava gives you a team. The execs make decisions and ship work — including PRs to your code, content to your CMS, ads to your accounts. You audit; they execute.
What does it cost?
Hire one exec from $99/mo (SALES) or $199/mo (GROWTH). Hire all five for $599/mo. FINANCE auto-activates at $3K MRR. 7-day trial on every exec hire.
Can I start without committing to a full team?
Yes. Hire one exec, see the work ship for a week, then expand. Most coaching business owners start with GROWTH since that's where the highest-output specialists live.