Activate a department for your coaching practice
Cohorts, 1:1s, content, and a real CRM. Activate the departments that let a one-person practice scale.
Solo coaches plateau when admin work takes more than 30% of their week. You can't scale by adding coaches because client outcomes drop. The leverage is in productizing the back office: scheduling, content, follow-up, billing, retention.
Outcomes you'd otherwise need to hire for.
- Activate Operations: scheduling and intake automated end to end by your COO
- Activate Marketing: content shipped weekly without you drafting
- Group-coaching cohorts run on a calendar, no ops hire
- One cockpit: renewal and at-risk signals surfaced on shared data before churn
Activate your first department.
The Marketing department runs SEO, content, paid ads, web, and campaigns as one motion — a CMO and the specialists who execute, not a pile of tools you operate yourself.
The Operations department keeps the shared task board, project execution, and knowledge base running on a calendar — a COO who owns the back office, not another board you maintain.
The plugins that do the actual reps.
drafts content in your voice; SAM distributes it
forms, intake, lead routing
cohorts, demo days, group programs
first key-turn, activation sequences
1:1s, reviews, individual KPIs
Stop hiring one at a time. Start activating departments.
Run a free audit on your domain — see what the Marketing department would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond coaching business owners?
Operators who need more work without more payroll. Coaching business owners fit because the back-office work compounds faster than the revenue does — you activate the Marketing, Operations, and Sales departments, each run by its own AI exec (CMO, COO, VP Sales), without the $30K+/mo loaded cost of hiring those people.
How is this different from buying a stack of point tools?
Point tools give you software you still have to operate. Merkava gives you departments. Each one's exec makes decisions and ships work — PRs to your code, content to your CMS, ads to your accounts. You audit; they execute. The tools are the cheapest part of what you're getting.
What does it cost?
Activate one department from $49/mo (Finance) or $99/mo (Engineering); Marketing is $249, Sales and Operations are $199 each, HR is $149. Activate all six — the Full C-Suite — for $749/mo, with Finance included free. 7-day trial on every department.
Can I start without committing to a full team?
Yes. Hire one department, see the work ship for a week, then expand. Most coaching business owners start with Marketing since that's where the highest-output specialists live.