SOLUTION · PAID GROWTH

Hire GROWTH. Stop paying tuition to your media buyer.

Paid channels reward operators who test structurally and know what their competitors are spending. Most operators do neither — they pay a freelance media buyer $4K/mo, or they burn $4K learning what a senior would have guessed.

GROWTH drafts variants across Google, LinkedIn, and Meta via Nitrous, runs structured tests, and overlays competitor spend via OODA. TECH reviews whether your current ad platform is the right one (and tells you honestly when it's not). ROAS measured as a delta, not a vanity number.

Get Started See pricing

EVERY TOOL INCLUDED

Hire GROWTH and Nitrous (ad copy + bidding + competitive map) is bundled. No separate Smartly, Madgicx, or AdEspresso subscription. The performance marketer comes with the hire.

THE PAIN

Paid is where operators quietly burn margin.

Ad copy is reinvented monthly. You, or your buyer, write new variants from scratch. The last winning variant lives in Ads Manager history, not anywhere useful.
Bidding on your own organic queries. You rank #1 for the keyword. You're also paying $3 a click for it. Nothing in your stack connects the two.
Competitor creative is a mystery. You know they're spending. You don't know what's working. You find out when they raise again.
ROAS reported against itself. "ROAS 2.3" — against what? Last month? The channel baseline? The control group you didn't run?

RECOMMENDED STACK

Three Drives, one paid-ops surface.

Nitrous

Variants across Google, LinkedIn, Meta. Structured tests, winner promotion.

OODA

Competitor ad library surveillance. Their new creative becomes your test brief.

Beacon · built-in

Organic rank overlay. Stop paying for queries you already own.

Centerline

Spend lands in margin, not a platform metric. ROAS against real unit econ.

The moment I saw "you're bidding on a query you rank #1 for" as a line item, I cut a thousand a month of waste. The test-design piece alone paid for Merkava on the first cycle.

Dashiell Moreno
Growth lead, Verdun Tools · B2B SaaS, $1.2M ARR

PRICING

Paid operator
$129 / mo

Merkava Core + Beacon built in. Nitrous Drive included on paid-operator tier. OODA when it lands. No per-ad-account tax. Full pricing

Structured tests, not Hail-Mary launches.

Nitrous ships Q4. Waitlist operators get founding-price access and a seat in the test-design beta.

Get Started Read the Nitrous page

VS. THE ALTERNATIVES

How Merkava compares.

vs. AdEspresso

AdEspresso is Facebook/Instagram ad management. Single-channel mostly. Merkava's Nitrous Drive spans Google + LinkedIn + Meta with variant testing built in.

vs. HubSpot Ads

HubSpot Ads bundles with HubSpot CRM. If you are on HubSpot already, fine. If you are not, you are paying HubSpot price just for the ads feature. Nitrous is $49/mo standalone.

vs. Google Ads + LinkedIn Ads consoles

The native consoles are free but fragmented. Merkava unifies the metrics + the competitive map in one view.

QUESTIONS

FAQ.

Does Nitrous actually spend ads, or is it a reporting tool?

Today Nitrous is for planning variants + tracking performance. Direct ad-buying (via the Google/Meta/LinkedIn APIs) ships in a follow-up — the schema is ready, the API wiring is next.

How do I see ROAS / CAC per ad variant?

Every variant row carries impressions, clicks, conversions, spend. Merkava computes CTR + ROAS live. Connect your CRM (Prospector or HubSpot/Pipedrive) and Merkava closes the attribution loop: which ad variant drove which closed-won deal.

How does Merkava compare to HubSpot Ads?

HubSpot Ads is inside HubSpot. If you already own HubSpot, it is free with the sub. Merkava's Nitrous is a Drive inside Merkava — same logic. Difference: Merkava also ships Signals (outward intent), OODA (competitor moves), and Beacon (SEO). The paid channel is one lever of many in one workspace.

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