Blog
Field notes from the team
Field notes on building Merkava, building Plugins, and running a lean operator stack.
2026-05-02
The 10 SEO Fixes Most Sites Are Missing for AI Search
2026-05-02
The Fractional CMO Is the Wrong Shape for the Company That Needs One Most
2026-04-23
Awareness Is Not a Signal Metric: What Marketing Is For
2026-04-23
The Weekly Read That Replaces the Status Meeting
2025-12-18
The Math of "I'll Just Do It Myself"
2025-12-02
The 5-Question Plugin Picker — Find Your Stack in 60 Seconds
2025-11-11
The Senior Decision-Making Layer Is the Real Bottleneck
2025-10-22
The Stripe vs Paddle Decision for B2B SaaS
2025-09-30
Why Most Operator Software Is Overpriced at the Wrong Things
2025-09-23
Lifestyle Business Is What Most of the Economy Does
2025-08-26
The 90-Day Onboarding Sequence Operators Forget
2025-08-08
Why Most Agency Relationships Fail at 25 People
2025-07-09
What Goes in Your /careers Page for AI-Search Citations
2025-06-18
How to Write a Content Calendar in One Sitting
2025-06-04
The Hiring Gap Below the C-Suite
2025-05-27
The /pricing Page Conversion Checklist
2025-04-21
What "Audit Your Own Site" Actually Finds
2025-04-17
What Discipline Without Overhead Means in Practice
2025-04-01
OG Images That Don't Suck
2025-03-12
"AI for Business" Is the Wrong Category
2025-03-05
FAQPage Schema: 8 Questions Every B2B Buyer Asks
2025-02-24
How to Set Up llms.txt in 20 Minutes