Webster
A website builder that actually knows what you're selling. Webster spins up marketing pages, product pages, and campaign landers, wires them to your Merkava workspace, and deploys through Git. Framer's editing feel, Webflow's CMS depth, without the export-tax or the vendor lock.
Built for operators who ship.
- Visual editing, real code. Drag, type, style. Webster emits clean HTML + CSS to your repo — no proprietary export format, no JS bundle you can't read.
- CMS baked in. Collections for blog posts, case studies, team, changelog. Each collection is a typed schema; edits go through PRs if you want them to.
- Per-page A/B from day one. Ship a variant, split traffic, let Webster call the winner. No separate experimentation tool.
- Git-native. Every edit is a commit. Your design history is your repo history. Revert is
git checkout. - Merkava-wired. Traffic, rankings, and form submissions surface in Merkava without pasting GA tags. Webster is a Drive — the data stays yours.
- GEO-ready by default. Every page Webster ships includes schema.org JSON-LD, semantic entity markup, FAQ blocks, and a clean entity hierarchy — the structure ChatGPT, Perplexity, Gemini, and Google's AI Overviews actually cite. No retrofitting; the page is shape-correct on first build.
Why not Webflow or Framer.
From blank page to deployed page.
Pick a surface.
Marketing site, product page, blog, changelog, campaign lander. Each one is a template that knows what's in your Merkava (pricing, features, team, case studies).
Edit in place.
Click, type, style. Keyboard shortcuts for the stuff you do constantly. Real-time collaboration if you have teammates.
Publish via PR.
Every publish is a commit. Preview URL, optional review, then merge. Roll back by reverting.
The editing surface.
Composite of Webster's site editor. Actual UI ships with launch.
The site is the Drive hub.
Will the pages Webster ships show up in ChatGPT? Plainly answered.
Will pages built by Webster show up in ChatGPT, Perplexity, and Gemini?
Yes — by default. Webster generates schema.org JSON-LD, FAQ blocks, and semantic entity markup on every page. AI answer engines parse that structure to pick what to cite. You don't need a separate GEO pass; the page is shape-correct on first build.
How does Webster compare to Webflow or Framer?
Webflow and Framer are visual editors with proprietary publishing pipelines and JS bundles you can't read. Webster emits clean static HTML + CSS to your git repo — no export format, no lock-in. Plus per-page A/B and Merkava workspace wiring (traffic, rankings, form submissions land in your Merkava without pasting GA tags). Plus the GEO-ready output by default.
How does Webster work with Beacon?
Webster ships pages; Beacon audits them. When Beacon finds a fix (missing schema, weak entity, broken JSON-LD), it opens a PR against your repo — and since Webster pages live in the same repo, the PR merges cleanly into your Webster site. The two Drives close the loop: build → audit → fix → re-deploy, all from Merkava.
Can I migrate an existing Webflow / Framer / WordPress site to Webster?
Webster imports HTML and Markdown. Webflow / Framer exports → drop into Webster as a starting point; you re-style in the visual editor or by editing the underlying code. Migration timeline depends on site size — single-landing pages take an hour, marketing sites with 50+ pages take a few days.
What's the relationship between Webster and Quillsly?
Quillsly drafts the article (with GEO structure baked in). Webster publishes it. The handoff is direct: when you approve a Quillsly draft, the Markdown commits straight into your Webster site's content collection — no copy-paste, no CMS friction.
Does Webster support multi-venture / agency setups?
Yes. Webster scopes per-venture: each venture has its own site, its own repo, its own Webster CMS. Operators run 5–15 Webster sites from one Merkava workspace. Agencies install once per client venture; clients see only their site.
What does Webster cost?
Webster is bundled into the GROWTH executive at $199/mo — CMO + 7 marketing specialists, Webster included alongside Beacon, Quillsly, Nitrous, Affiliation, Freeform, and Manifest. Or hire the whole C-Suite at $599/mo. Standalone Webster pricing is on the post-launch roadmap.
Run your sites in the cockpit.
Webster is live. Tier 2 · $49/mo, bundled with the GROWTH exec hire ($199/mo) or C-Suite ($599/mo). Sites and pages under each venture, markdown authoring, slug routing, draft/published states, and a content.published event when a page flips live.