Affiliation
An affiliate and referral runtime built into your Merkava workspace. Generate codes, track attribution, calculate payouts, and run Stripe Connect transfers — in one Drive. No Impact.com seat fees, no PartnerStack integration sprint, no spreadsheet reconciliation at month-end.
Referrals, partners, and affiliates — one runtime.
- Code and link generation. Unique partner codes, vanity links, and deep links. Copy-paste install for your marketing site; one-line snippet for your app.
- First-party attribution. No third-party cookies required. Attribution lives in your Merkava tenant — click, signup, subscription, renewal, churn — end-to-end.
- Flexible commission models. Flat rate, percent of revenue, tiered, recurring, one-time, capped. Define in minutes; applied automatically on the next payout run.
- Stripe Connect payouts. Monthly or on-demand. Partners onboard through Stripe, get paid in their currency, receive the 1099 statement.
- Partner portal. Your partners see their own dashboard — clicks, conversions, pending payouts, top-performing assets. Branded to your domain.
Four steps from signup to payout.
Define the program.
Commission model, cookie window, minimum payout, eligible products. Launch to all partners or gate by application.
Instrument the site.
One JS snippet on your marketing site; one SDK call in your app on signup. Attribution starts on deploy.
Partners sign up.
They pick a code, share their links, see a live dashboard. You approve or auto-approve based on rules.
Payouts run, reconciled.
Monthly (or on-demand). Stripe Connect fires the transfer; Centerline books it as an AP line; the partner gets an emailed statement. You close the books with nothing to reconcile.
The partner roster.
Composite of Affiliation's partner roster. Actual UI ships with launch.
The partner-revenue surface.
The questions affiliate operators actually ask.
How is Affiliation different from PartnerStack, Tapfiliate, or FirstPromoter?
Those are point tools — affiliate-only platforms with their own dashboards. Affiliation is a Drive inside Merkava: affiliates and their codes live in the same entity layer as your contacts, deals, and customers. When an affiliate refers a customer who closes, the attribution is automatic — the contact record carries the affiliate ID through to the closed deal. No separate tool to reconcile against.
How do affiliates sign up?
You get a public signup page per venture (white-label optional). Affiliates apply, you approve (or auto-approve based on rules), each gets a unique tracking code + a dashboard showing their referrals, commissions, and payout status. Affiliation issues the codes; Webster hosts the page; Stripe handles the payout rails.
How are payouts handled?
Stripe Connect for U.S. affiliates, manual for international. Affiliation calculates commissions on a configurable schedule (monthly is the default), generates the payout batch, and triggers the Stripe transfer once you approve. Every payout has an audit trail tied to the underlying referred deals.
Can different affiliates have different commission tiers?
Yes. Tiered commission structures by affiliate (or affiliate cohort), product, deal size, or recurring vs. one-time. Configure per-affiliate or per-segment rules; Affiliation enforces them on every commissionable event.
What about clawback when a referred customer churns or refunds?
Configurable. Default policy: clawback triggers if the referred customer churns or refunds within 90 days of the commissionable event. Affiliation tracks the clawback against the affiliate's next payout (or invoices them if their balance is negative). All policies are venture-scoped — you can run different rules per venture in your portfolio.
Does it work with my Stripe?
Yes — Affiliation reads your Stripe events through Merkava's existing Stripe integration. The same charge / subscription events that drive your revenue dashboard drive affiliate attribution. One Stripe connection serves the whole platform; Affiliation is a consumer of those events, not a separate connection.
What does Affiliation cost?
Bundled into the GROWTH executive at $199/mo — CMO + 7 marketing specialists, Affiliation included alongside Beacon, Quillsly, Nitrous, Webster, Freeform, and Manifest. Or hire the whole C-Suite at $599/mo. Standalone Affiliation pricing on the post-launch roadmap.
Run your referral program in-cockpit.
Affiliation is live. Tier 1 · $19/mo, bundled with the GROWTH exec hire ($199/mo) or C-Suite ($599/mo). Issue referral codes, track attributions tied to closed-won deals, manage partner payouts. Stripe Connect auto-payout on the post-launch roadmap.