Merkava + Google Business Profile
local SEO, reviews, posts. The AI executive team reads and writes Google Business Profile directly — no Zapier, no glue code.
Beacon
The Drives that do the actual reps.
Connect Google Business Profile. Hire the team.
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What does Merkava do with Google Business Profile?
local SEO, reviews, posts. Specifically, Beacon read from and write to Google Business Profile as part of their normal motions — no glue code, no Zaps, just direct integration via the Platform Contract.
Do I need a paid Google Business Profile plan?
If Google Business Profile requires a paid plan for API access, yes — Merkava connects through your existing Google Business Profile account and respects whatever tier you're on. We don't proxy or resell Google Business Profile.
What writes happen automatically?
By default, Merkava operates in "review-each" mode for any Google Business Profile write — every action waits for your approval. As trust builds, the trust ladder lets you auto-approve low-impact writes. You can pin any action class to manual permanently.
What happens if I disconnect Google Business Profile?
Drives that depend on Google Business Profile pause cleanly. No data is deleted from your Google Business Profile account. You can reconnect anytime from /settings/integrations.