Merkava + Google Analytics
traffic + conversion signals. The AI executive team reads and writes Google Analytics directly — no Zapier, no glue code.
Beacon, Nitrous
The Drives that do the actual reps.
Connect Google Analytics. Hire the team.
Run a free audit on your domain to see what would ship in the first week.
Run auditCommon questions.
What does Merkava do with Google Analytics?
traffic + conversion signals. Specifically, Beacon, Nitrous read from and write to Google Analytics as part of their normal motions — no glue code, no Zaps, just direct integration via the Platform Contract.
Do I need a paid Google Analytics plan?
If Google Analytics requires a paid plan for API access, yes — Merkava connects through your existing Google Analytics account and respects whatever tier you're on. We don't proxy or resell Google Analytics.
What writes happen automatically?
By default, Merkava operates in "review-each" mode for any Google Analytics write — every action waits for your approval. As trust builds, the trust ladder lets you auto-approve low-impact writes. You can pin any action class to manual permanently.
What happens if I disconnect Google Analytics?
Drives that depend on Google Analytics pause cleanly. No data is deleted from your Google Analytics account. You can reconnect anytime from /settings/integrations.