Merkava + Airtable
CRM mirror, lightweight ops db. The AI executive team reads and writes Airtable directly — no Zapier, no glue code.
Prospector, Crew
The Drives that do the actual reps.
Connect Airtable. Hire the team.
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What does Merkava do with Airtable?
CRM mirror, lightweight ops db. Specifically, Prospector, Crew read from and write to Airtable as part of their normal motions — no glue code, no Zaps, just direct integration via the Platform Contract.
Do I need a paid Airtable plan?
If Airtable requires a paid plan for API access, yes — Merkava connects through your existing Airtable account and respects whatever tier you're on. We don't proxy or resell Airtable.
What writes happen automatically?
By default, Merkava operates in "review-each" mode for any Airtable write — every action waits for your approval. As trust builds, the trust ladder lets you auto-approve low-impact writes. You can pin any action class to manual permanently.
What happens if I disconnect Airtable?
Drives that depend on Airtable pause cleanly. No data is deleted from your Airtable account. You can reconnect anytime from /settings/integrations.