Activate a department for your newsletter
Grow the list, monetize the inventory, run the back office. Activate the departments; stay the one human.
You write the newsletter. You also have to grow the list, sell sponsorships, manage affiliates, run paid ads, and reconcile payouts. Each of those is a job. None of them is yours. Hiring them out is more than a newsletter clears.
Outcomes you'd otherwise need to hire for.
- Activate Marketing: sponsored slots filled and paid acquisition run, no agency
- Activate Sales: sponsorship pipeline qualified by your VP Sales
- Activate Finance: compliance, AR, and 1099s handled — $49/mo, free in the Full C-Suite
- Forge runs the tools, so affiliate codes and payouts run themselves
Activate your first department.
The Marketing department runs SEO, content, paid ads, web, and campaigns as one motion — a CMO and the specialists who execute, not a pile of tools you operate yourself.
The Sales department qualifies pipeline and tracks market signals before you ever take a demo — a VP Sales who dispatches the work, not a CRM you fill in by hand.
The Finance department owns unit economics, AR, and cash position — a real CFO view, not a bookkeeper. $49/mo on its own, and free inside the Full C-Suite.
The plugins that do the actual reps.
Stop hiring one at a time. Start activating departments.
Run a free audit on your domain — see what the Marketing department would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond newsletter operators?
Operators who need more work without more payroll. Newsletter operators fit because the back-office work compounds faster than the revenue does — you activate the Marketing, Operations, and Sales departments, each run by its own AI exec (CMO, COO, VP Sales), without the $30K+/mo loaded cost of hiring those people.
How is this different from buying a stack of point tools?
Point tools give you software you still have to operate. Merkava gives you departments. Each one's exec makes decisions and ships work — PRs to your code, content to your CMS, ads to your accounts. You audit; they execute. The tools are the cheapest part of what you're getting.
What does it cost?
Activate one department from $49/mo (Finance) or $99/mo (Engineering); Marketing is $249, Sales and Operations are $199 each, HR is $149. Activate all six — the Full C-Suite — for $749/mo, with Finance included free. 7-day trial on every department.
Can I start without committing to a full team?
Yes. Hire one department, see the work ship for a week, then expand. Most newsletter operators start with Marketing since that's where the highest-output specialists live.