Activate a department for your creator business
Sponsorships, courses, newsletter, affiliate, brand collab. Activate the departments; stay one human, five revenue lines.
You're filming, writing, editing, then you have to negotiate sponsorships, run an affiliate program, manage an email list, and book guests for the podcast. The creator burnout cycle is the compound of N revenue lines × N motions per line.
Outcomes you'd otherwise need to hire for.
- Activate Sales: sponsorship pipeline qualified by your VP Sales
- Activate Marketing: newsletter and course funnels run by your CMO
- Activate Operations: affiliate codes, payouts, and brand pitch decks handled
- One cockpit on shared data, not a separate tool per revenue line
Activate your first department.
The Marketing department runs SEO, content, paid ads, web, and campaigns as one motion — a CMO and the specialists who execute, not a pile of tools you operate yourself.
The Sales department qualifies pipeline and tracks market signals before you ever take a demo — a VP Sales who dispatches the work, not a CRM you fill in by hand.
The Operations department keeps the shared task board, project execution, and knowledge base running on a calendar — a COO who owns the back office, not another board you maintain.
The plugins that do the actual reps.
codes, tracking, payouts, partner program
drafts content in your voice; SAM distributes it
pipeline, enrichment, outbound sequencing
cohorts, demo days, group programs
bulk SKU copy, descriptions, category pages
Stop hiring one at a time. Start activating departments.
Run a free audit on your domain — see what the Marketing department would ship in week one.
Run auditCommon questions.
Who is Merkava actually for, beyond creator with multiple revenue liness?
Operators who need more work without more payroll. Creator with multiple revenue liness fit because the back-office work compounds faster than the revenue does — you activate the Marketing, Operations, and Sales departments, each run by its own AI exec (CMO, COO, VP Sales), without the $30K+/mo loaded cost of hiring those people.
How is this different from buying a stack of point tools?
Point tools give you software you still have to operate. Merkava gives you departments. Each one's exec makes decisions and ships work — PRs to your code, content to your CMS, ads to your accounts. You audit; they execute. The tools are the cheapest part of what you're getting.
What does it cost?
Activate one department from $49/mo (Finance) or $99/mo (Engineering); Marketing is $249, Sales and Operations are $199 each, HR is $149. Activate all six — the Full C-Suite — for $749/mo, with Finance included free. 7-day trial on every department.
Can I start without committing to a full team?
Yes. Hire one department, see the work ship for a week, then expand. Most creator with multiple revenue liness start with Marketing since that's where the highest-output specialists live.