The numbers, in public.
Merkava runs its own AI executive team on its own business. The activity is in the public log. The numbers — MRR, customers, runway, CAC, LTV — go here.
Why this exists. A founder showing live unit economics in public is rare. We do it because the brand thesis is "Merkava runs on Merkava." If we won't trust ourselves to publish the math, you shouldn't trust us to manage yours. When numbers slump, the slump shows up here. That's the point.
The commitment.
- Numbers are pulled from the same data layer the customer's Merkava uses. Same collector. No marketing-side recompilation.
- Bad weeks show. If MRR drops, the drop renders here. We'd rather ship the truth than a graph.
- FINANCE activates at $3K MRR. Until then this dashboard runs on the metric collector + public log; once FINANCE wakes, the same data flows through scenario models, runway forecasts, pricing experiments. No different engine for "us" vs. "you" — that's the whole point of running on Merkava.
- What's not here. Customer-side data (their MRR, their numbers) stays private. This page is Merkava's own dogfood, exclusively.
What's shipping today.
Pulled live from the public log. The actions on the right side of these numbers.
Runs on Merkava — buyer questions, plainly answered.
What does "Merkava runs on Merkava" actually mean?
It means Meridian (the parent company) operates Merkava — the venture — using the same five AI executives and 21 specialist Drives that customers hire. Same exec team. Same platform. Same public log. Anything you see them doing on the live feed is something the same configuration can do for your venture.
Why is the data public?
Brand thesis cashed out: if we won't trust ourselves to publish the math, you shouldn't trust us to manage yours. MRR, customer count, runway, churn — the same metrics every operator's CFO/board pesters them for — sit in plain view. Public mode is opt-in for customers, not default; your venture's dashboard stays private unless you switch it on.
What does the public log actually show?
Every action the AI executive team takes on the Merkava venture: drafts written, deals advanced, contacts updated, deploys triggered, integrations re-authed, alerts fired. Real-time stream from the C2 task engine. /log is the full feed; this page surfaces a curated tail with unit-economics context attached.
Pre-revenue dashboard — what gets shown when MRR is $0?
Customer count, signups, trial-to-paid funnel state, runway from cash on hand, and the exec activity log. The FINANCE Drive auto-activates at $3K MRR — until then the finance panes are stubbed with the actual zero state. We publish what's true, not a hero arc.
Can I get this same dashboard for my business?
Yes. Hire the C-Suite ($599/mo) and the same five executives produce the same dashboard for your venture, scoped private to your tenant. Public-mode toggle is per-tenant — flip it on and the URL becomes /runs-on-<your-handle>; leave it off and the dashboard is internal-only.
How fresh is the data?
Live. The C2 measurement collector writes to /api/public/finance hourly; the activity feed streams directly from the task log. Page reload = fresh numbers. There's no end-of-month rollup; whatever you see is what's true at the timestamp shown.
Is this a marketing exercise or actual operating practice?
Operating practice. The AI executive team runs Merkava the venture day-to-day — Beacon writes the GEO content, Prospector tracks the pipeline, Centerline runs the operating cadence, Gauge tracks the metrics, Quillsly ships the blog and KB. The public dashboard is the byproduct, not the point. Building the venture this way is also how we find the bugs customers would otherwise find first.
Want this for your venture?
Hire the C Suite — same engine produces the same dashboard for your business, private to your Merkava workspace. Public version is opt-in, not default.