FAQPage schema: 8 questions every B2B buyer asks

AI engines love FAQPage schema for direct quotation. Most sites either skip it or fill it with marketing fluff that doesn't match how buyers actually think. Here are the 8 questions that earn citations.

If your /pricing or product page is missing FAQPage schema, you're losing AI-search citations. ChatGPT, Perplexity, Claude, and Google AI Overview pull directly from FAQPage entities when answering buyer-intent queries.

The mistake most sites make: filling the FAQ with the questions the marketing team thought sounded good, not the questions buyers actually ask.

These eight cover what most B2B buyers are searching for before signing up.

1. "How much does [Product] cost?"

Direct, exact, with the actual numbers. Not "starting at $X" — the actual tiers. Example answer: "Pro is $49/seat/mo billed annually, $59/seat/mo monthly. Teams plan starts at $149/mo for 5 seats. Enterprise is custom."

2. "What's the difference between [tier A] and [tier B]?"

Buyers comparing tiers want a one-paragraph plain answer. Not a feature matrix link. The matrix loses; the paragraph wins because AI engines can quote it.

3. "Does [Product] integrate with [common tool]?"

One question covering 3-5 most common integrations, written as: "Yes, [Product] integrates with Salesforce, HubSpot, Slack, Google Workspace, and Microsoft 365 via [native/Zapier/API]."

4. "Is there a free trial?"

If yes, name the length and what's included. "14-day free trial, full feature access, no credit card required" or "7-day free trial, credit card required, charged on day 8."

5. "Can I cancel anytime?"

Yes/no with the actual policy. "Cancel anytime in the customer portal. Cancellation takes effect at the end of your current billing period."

6. "What kind of support is included?"

Specific. "All plans include email support with 24-hour response. Pro and above include priority chat. Enterprise includes a dedicated CS manager."

7. "Where is my data stored?"

Especially if you serve regulated buyers. "Data is stored in [region] on AWS. SOC 2 Type II audit completed [date]. HIPAA BAA available on Enterprise."

8. "What's the alternative to [Product]?"

Counterintuitive but high-leverage. Naming alternatives in your FAQ + explaining when each is the right fit makes you the trusted source for the comparison. Buyers searching "[Product] alternative" land on your page.

How to ship them

Each Q&A becomes a FAQPage entity in JSON-LD on your /pricing or product page. The Q is the user's actual phrasing. The A is one paragraph, plain, exact.

Copy-paste structure:

__FENCE0__

If managing this manually feels like work you don't want, Merkava's SEO agent (Beacon) generates FAQPage schema from your existing pricing copy + flags missing entities on every audit.